Summary
Selling (fake) paintings door-to-door, cleaning car windows in front of traffic lights, picking banana's, working night-shifts in factories, bartending, attending bars, picking people 's pockets by phone (telemarketing) and
many more shitty and sometimes very interesting jobs that make my work feel like an endless holiday. 
2005- 2007 - Agency Imagine'
2007- 2010 - J. Walter Thompson Amsterdam
2010- 2011 - DDB & Tribal Amsterdam
2011- 2014 - Selmore Agency
2014 -2015 -J. Walter Thompson Amsterdam
2015 > Freelance Creative Director | Copywriter

Career
I disappointed my father for not going to law school. He was let down, again (my sister and two brothers also chose a different career path). Years later, I made it up to him. Or at least, I tried. By explaining him the sole purpose of being a solid copywriter; I weigh my words carefully, with every sentence, I choose them playfully. I combine an analytic mind with the utmost effective, creative solutions. Ideas with a strong strategic footprint, originated within a (product based) truth. Which gives me the chance to defend and debate my concepts in front of the most strict and professional judges my clients usually are. Just like my father did during his career, as an outstanding lawyer. 
Apache-AH360
It was my plan to create a website called ApacheAH-360. Not to claim the skills of a freelance gunship pilot, firing munition with abundant names, like Hellfire5000. It would mostly be a fun way to underline how much I enjoy developing strong overarching 360-campaign ideas, keeping overview on brands, safeguarding all activities fit the campaign and tone. A continuous process; keeping a helicopter view and zooming in for advise and support when needed. Fun fact: while writing this I wanted to know if civilians can own an Apache. Sorry, average American site visitor who needs to protect his home: not possible. A warbird you can actually acquire is the McDonnell Douglas MD-530F. But McDonnelldouglasMD-530F.nl involves a lengthy e-mailadres and sounds way less catchy, right? 

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