> 2003 - Selling (fake) paintings door-to-door, cleaning car windows in front of traffic lights, picking banana's, working night-shifts in factories, bartending, attending bars, picking people 's pockets by phone (telemarketing) and
many more shitty and sometimes very interesting jobs that make my work feel like an endless holiday. 
2003-2005   Freelance writer - Writing articles and columns for newspaper and
magazines, s.a. Het Parool, Magazine De Nieuwe Revue, Ajax Magazine.

2005- 2007 - Agency Imagine'
2007- 2010 - J. Walter Thompson Amsterdam
2010- 2011 - DDB & Tribal Amsterdam
2011- 2014 - Selmore Agency
2014 -2015 -J. Walter Thompson Amsterdam
2015 > Freelance Creative Director | Copywriter

I disappointed my father for not going to law school. He was let down, again (my sister and two brothers also chose a different career path). Years later, I made it up to him. Or at least, I tried. By explaining him the sole purpose of being a solid copywriter; I weigh my words carefully, with every sentence, I choose them playfully. I combine an analytic mind with the utmost effective, creative solutions. Ideas with a strong strategic footprint, originated within a (product based) truth. Which gives me the chance to defend and debate my concepts in front of the most strict and professional judges my clients usually are. Just like my father did during his career, as an outstanding lawyer. 
It was my plan to create a website called ApacheAH-360. Not to claim the skills of a freelance gunship pilot, firing munition with abundant names, like Hellfire5000. It would mostly be a fun way to underline how much I enjoy developing strong overarching 360-campaign ideas, keeping overview on brands, safeguarding all activities fit the campaign and tone. A continuous process; keeping a helicopter view and zooming in for advise and support when needed. Fun fact: while writing this I wanted to know if civilians can own an Apache. Sorry, average American site visitor who needs to protect his home: not possible. A warbird you can actually acquire is the McDonnell Douglas MD-530F. But involves a lengthy e-mailadres and sounds way less catchy, right? 
Something on copywriting & catching trout 
I started learning to untie knots and win pitches at Imagine, Tribal & DDB, Selmore and JWT Amsterdam; agencies that seek an inspirational truth as the perfect starting point in ATL and digital campaigns. I kept applying this wisdom while working as a freelance creative for clients in the Netherlands, the UK and Belgium. People hire me because I am an analytic thinker, work fast and I am able to create many conceptual ideas during a short amount of time. I love to write. I have a big passion for small amounts of words shaped into the perfect pay-off. Simultaneously I take on any challenge a sheet of white paper has to offer, writing long copy, manifestos, tv-scripts, short stories and bio’s for... personal websites. Winning prizes is important, of course. I am proud to say I came in third during a prestigious local fly-fishing competition in Galway, Ireland at the age of 10. The sad part: I would have snatched second place easily, but they thought I was German, therefore they skipped weighing the heaviest trouts. I also received a fair share of prizes with Cannes-like advertising festivals. 

Some tag-lines
BROS. Je mond gelooft zijn ogen niet. 
Hoeveel bank wil je hebben. ING Bank
Concerto Audio opent je oren.
'Let's not have a drink sometime.' <the line I wrote for Charlie Sheen to pronounce while leaving the rehab clinic in our Bavaria campaign.> 

HEMA, Bavaria Beer, Grolsch Beer, Heineken Beer, Amstel Beer, Plus Supermarkten, GoGo Travel, Husk Travel, LG, Philips, AirBnB, NPO, EasyJet,, De Bijenkorf, Lexus, Toyota, MINI, BMW, Volkswagen, Audi, Skoda, Smiths, NS, Ziggo, ABN AMRO Bank, ING Bank, Rabo Bank, Fortis Bank, Alex Beleggersbank, Essent, Eneco, Vattenfal, Unilever, KNGF Geleidehonden, Bros, KitKat, Nationale Nederlanden, Rabobank, Gamma, Andrelon, Dixons, Etos, Randstad, Ministerie van Justitie, OCW, ING, Belastingdienst, Douane, ANWB, Agis, Betadine, WNF, National Geographic Magazine, Ministerie van VROM, War Child, EduKans, Rotterdam Climate Initiative, Greenpeace and many others.
Hyper Island Masterclass -2010
Schrijversvakschool -  Writing Short stories - 2002
Vrije Universiteit - Course Writing & journalism - 1997
HBO Communication & PR - 1997-2001
Schoevers- Marketing Degree Nima-A -1997
Schoevers- Blind Typing - one of my most prestigious diploma's - 1997

Invited to the table as a freelance creative for great briefings at agencies s.a. Superheroes, Dawn, Buutvrij, Dorst & Lesser, MiniVegas, Oxfordhouse, Being There, Kokoro, XXS, Launched, Steam. Brandfighters, Virtue | Vice Media , Likefriends, Shoq Creative Studio, Khanna & Reidinga, Noise, Selmore, Anomaly Amsterdam, Prophets Antwerp, Havas Boondoggle Leuven, N=5, Sweet, Mediamonks, Every Media, Energize, Noisy Beast, Honest agency, The Student Hotel, Dept, VaynerMedia London, Brussel AIR. 

Pitch win
Audi (ATL & Digital NL) - Agency Dept (2021)
ING Bank (Complete account, ATL, BTL & Digital Benelux) - J. Walter Thompson Amsterdam 
Audi (ATL & Digital Benelux) - Agency Prophets Antwerp 
South African Tourism (Digital) - Agency ANYONE
Under Armour (Digital/ Activation) - Likefriends
Kit Kat /Nestlé (Digital/ Activation/ Social) - Vice Media
Hema account (ATL, BTL & Digital) - Agency XXS 
Domino's Pizza (ATL, Digital & Activation) - Havas Boondoggle Leuven 
AirBnB (Digital) - Digital Agency Superheroes


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