> 2003 - Selling (fake) paintings door- to- door, cleaning carwindows in front of trafficlights, picking banana's, working night-shifts in factories, bartending, attending bars, picking people 's pockets by phone (telemarketing) and
many more shitty and sometimes very interesting jobs that make my work feel like an endless holiday. 
2003-2005   Freelance writer - Writing articles and columns for newspaper and
magazines, s.a. Het Parool, Magazine De Nieuwe Revue, Ajax Magazine.

2005- 2007 - Agency Imagine'
2007- 2010 - J. Walter Thompson Amsterdam
2010- 2011 - DDB & Tribal Amsterdam
2011- 2014 - Selmore Agency
2014 -2015 -J. Walter Thompson Amsterdam
2015 > Freelance Creative Director | Copywriter

Some tag-lines I liked writing
BROS. Je mond gelooft zijn ogen niet. 
Hoeveel bank wil je hebben. ING Bank
Concerto Audio opent je oren.
'Let's not have a drink sometime.' <the line I wrote for Charlie Sheen to pronounce while leaving the rehab clinic in our Bavaria campaign.> 

I disappointed my father for not going to lawschool. He was let down, again (my sister and two brothers also chose a different career path). Years later, I made it up to him. Or at least, I tried. By explaining him the sole purpose of being a solid copywriter; I weigh my words carefully, with every sentence, I choose them playfully. I combine an analytic mind with the utmost effective, creative solutions. Ideas with a strong strategic footprint, originated within a (product based) truth. Which gives me the chance to defend and debate my concepts in front of the most strict and professional judges my clients usually are. Just like my father did during his career, as an outstanding lawyer. 

HEMA, Bavaria Beer, Grolsch Beer, Heineken Beer, Amstel Beer, Plus Supermarkten, GoGo Travel, Husk Travel, LG, Philips, AirBnB, NPO, EasyJet,, De Bijenkorf, Lexus, Toyota, MINI, BMW, Volkswagen, Audi, Skoda, Smiths, NS, Ziggo, ABN AMRO Bank, ING Bank, Rabo Bank, Fortis Bank, Alex Beleggersbank, Essent, Eneco, Vattenfal, Unilever, KNGF Geleidehonden, Bros, KitKat, Nationale Nederlanden, Rabobank, Gamma, Andrelon, Dixons, Etos, Randstad, Ministerie van Justitie, OCW, ING, Belastingdienst, Douane, ANWB, Agis, Betadine, WNF, National Geographic Magazine, Ministerie van VROM, War Child, EduKans, Rotterdam Climate Initiative, Greenpeace and many others.
Hyper Island Masterclass -2010
Schrijversvakschool -  Writing Short stories - 2002
VU - Course Writing & journalism - 1997
HBO Communication & PR - 1997-2001
Schoevers- Marketing Degree Nima-A -1997
Schoevers- Blind Typing - one of my most prestigious diploma's - 1997

Invited to the table as a freelance creative for great briefings at agencies s.a. Superheroes, Dawn, Buutvrij, Dorst & Lesser, MiniVegas, Oxfordhouse, Being There, Kokoro, XXS, Launched, Steam. Brandfighters, Virtue | Vice Media , Likefriends, Shoq Creative Studio, Khanna & Reidinga, Noise, Selmore, Anomaly Amsterdam, Prophets Antwerp, Havas Boondoggle Leuven, N=5, Sweet, Mediamonks, Every Media, Energize, Noisy Beast, Honest agency, The Student Hotel, Dept.

Pitch win
ING Bank (Complete account, ATL, BTL & Digital Benelux) - J. Walter Thompson Amsterdam 
Audi (ATL & Digital Benelux) - Agency Prophets Antwerp
South African Tourism (Digital) - Agency ANYONE
Under Armour (Digital/ Activation) - Likefriends
Kit Kat /Nestlé (Digital/ Activation/ Social) - Vice Media
Hema account (ATL, BTL & Digital) - Agency XXS 
Domino's Pizza (ATL, Digital & Activation) - Havas Boondoggle Leuven 
AirBnB (Digital) - Digital Agency Superheroes


Back to Top