One day after Christmas we placed MINI boxes on the streets in Amsterdam with a big 99 Euro price-tag on it. The results: The YouTube video was viewed 100,000 times in just six days. Plus the box appeared on all the leading car blogs worldwide. What’s more important, the campaign was featured in magazines and received outstanding reviews on numerous trendwatching blogs. Sales figures: We achieved a 240% increase in the number of test drives in Januari 2010 compared to Januari 2009. Car sales rose by 73%.